I have to agree with the many other reviews that say this video bleeds pop culture. But here's my take on this:
1) You've got a sales pitch for iPhone CUPS which doesn't really *sell* the brand. It just states what it is. Commercials these days tend to hit home or be shocking, but this really wasn't. This was more..... like an 80's or 90's kind of descriptive commercial, which just doesn't fit.
2) The voices and music sounded alright — SexualLobster did an alright job with this —but beyond that, it did nothing much to impact me. The idea behind it was simply flat.
3) The animation was fine, but it's ultimately going to beat a dead horse. No amount of bells and whistles can make a bad idea look good. AT ALL.
For starters, whoever wrote this needs to make a more catchy, MUCH MORE APPEALING ad, if he's to get this thing across. None of this plain stuff. If you were pitching this in The Apprentice, what would it take for you to PASS the test? Surely something better. This, on the other hand, is dull, dull, dull.
And as a post-scriptum, considering what I saw in the end, this is CERTAINLY NOT rated E.
1/5. Courtesy star because of the alright animation and sound.